How would you feel if you went to a store and the windows were covered in black paint and a sign outside said “Please sign our guest list, give a fingerprint and show your driver license to get in”? What if there was a store next door with the same exact products, but you were allowed to walk straight in with no hassles? Which store would you choose?
This analogy is a perfect example of why your Instagram account should not be private. Remember, I’m talking about for business purposes. If you are on for personal reasons so be it – leave it on private. But, for business reasons, your potential customers should not have to go through loops to get to you or your products.
Posted in Social Media Strategy